June 12, 2024

Crypto Marketing: Good and Awful (Spoiler: Mostly Awful)

Let's be real for a sec: crypto marketing is often a garbage fire. It's a Wild West of hype, FOMO, and outright scams. Remember that meme coin your favorite influencer shilled that turned out to be a rug pull? Yeah, we've all been there.

Why is everything like this?

The problem is much of crypto marketing preys on users’ FOMO (fear of missing out). It's all about the "next big thing," the "once-in-a-lifetime opportunity," with flashy promises and Lambo dreams. But often, the reality is far less glamorous. Many projects prioritize marketing over value and real use-cases, leading to pump-and-dump schemes, and a lot of disappointed investors. Truth often takes a back seat to inflated promises and unrealistic roadmaps.

But Wait, There's Hope (Maybe?)

Some projects genuinely strive to build communities, focusing on the technology and its potential to revolutionize common and uncommon things around us. We're talking about reimagining financial systems, supply chains, digital ownership, and even how we interact with the internet. But these truly innovative projects are often overshadowed by the noise of the hype machine. It is up to us, as experienced investors and users, to filter out all the unnecessary stuff and focus on projects with real value and a vision for the future.

The Bottom Line

While the crypto space is still a bit of a Wild West, we must demand better. We need to hold projects responsible for their marketing claims and focus on building sustainable solutions, not just pumping empty bags. Let's pave the way for a more transparent and user-centric crypto future.

What’s a Rich Text element?



The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.